Your content has value.
Put a number on it.
Turn your audience into a confident sponsorship quote.
Every platform. Every variable. Not a single paywall.
Big potential.
Your audience
Use your last 10 comparable posts, not your biggest viral hit.
Find your niche
CPM = price per 1,000 views. Specific sub-niches add 10%; your own CPM takes priority over the niche default.
The finer details
Your content is one thing. How a brand uses it is another.
Add-ons are additive percentages of the selected content subtotal. Agree on rights, channels and term in writing.
Transparent numbers, not a magic formula ＋
These are independent, illustrative planning estimates—not verified live market benchmarks or guaranteed earnings.
Placement rate = average views ÷ 1,000 × base niche CPM × platform factor × engagement factor × geography factor × sub-niche factor × format factor.
Platform factors: YouTube 1.0, Instagram 0.8, TikTok 0.6, Shorts 0.5. Engagement: min(1.6, 0.7 + rate × 0.075). Geography: 0.65 + US share × 0.007. Specific sub-niches: 1.1. Subscribers are context only, not a price multiplier.
The negotiation range is ±20%. No minimum fee is imposed; zero views produces a zero quote. Production costs, taxes, agency fees and conversion performance aren’t included. Use a custom CPM and negotiate based on your actual results.
Currency conversion is manual: enter the number of display-currency units per USD. No live exchange-rate service is used.
Less guesswork. Better conversations.
Use your quote as a starting point. The best rate is the one that reflects your work, your audience, and the value you bring.